This has been bugging me for a while, but an event
today has pushed me over the edge. There was once a time in which
fashion houses had their designs advertise for them. “Ohh, what are you
wearing, it’s sooo nice!” Before long, the reason people wore certain
clothes was because of he designers. The important thing was to be seen
wearing someone’s desins. Well, now it has morphed into simply
advertising what designers you like. How many Tommy Hilfiger tshirts
have you seen? Add to that all the Armani exchange, Donna Karen, Calvin
Klein, etc. and it is mind boggling. Not only are people advertising
for these companies, they are being charged to do it! OK, I can see
where they are coming from (not that I understand it), they are
identifying with a brand and what it represents even if they can’t
afford to wear the actual fashions. Ok, I think that wearing a brand is
questionable, but I guess it’s a marker of some sort of culture that
I’m not a part of.
OK, here’s the thing that made me go crazy. I saw a
guy (who else) wearing a Heinz tshirt. Yes, the ketsup and steak sauce
company. It was a bright red shirt with the familiar Heintz logo on it.
What kind of culture is he tapping into? What is he trying to connect
with? Why on earth would you become a bilboard for Heintz? I really
can’t take it…
Isaac