When did women start liking professional sports? I distinctly remember high school and earlier when it was strictly a guy thing. There’s no question that there is a lot more female fans than ever before, and it seems to be across most sports. I also know that the various leagues marketed sports to women, but did anyone notice the cultural shift? I know that there are still fewer female sports fans then male, but the ranks have grown considerably over the years. Ladies, any observations about you or your friends becoming sports fans?