Just finished up my second day of training for Apple and I gotta say, I’m pumped. Strange as it may seem, I’m actually more excited about the services than the hardware at this point.
Don’t get me wrong, the hardware is still cool as all get out, but you can only sell cool things for so long before selling them is no longer a thrill. In addition to being surrounded by really cool hardware, I will be selling, and hopefully doing, all sorts of training. That’s the difference between an Apple store and just about any other store out there. They (I guess that at some point I should start saying WE) put the emphasis on educating people, not selling per se. When people understand how much they can do, once they understand that they do not have to be intimidated by their computer, you’ve really helped them.
A lot of people look down at working retail. When retail is done right though, you can really get a lot out of it. Helping people feels good, giving them the understanding of technology and all of its uses feels great.
Can you tell I’m pumped about this? I got this feeling once in a while when working at Penn, I’m really excited to go to a place that expects this as a normal occurrence. Liking your job is awfully nice:-)